About us

Having worked in digital agencies and seen first hand the time, and pain, that goes into putting weekly and monthly reports together, we believed there had to be a better way. That’s how Trackpal came about. We wanted to design a reporting system for digital marketing professionals that makes this regular process much more profitable. Trackpal automates the data collection and presentation of each report, and in doing so drastically reduces the time it takes to put each report together.

Trackpal is run by Brighton-based software company TrackIt Digital Ltd. TrackIt Digital was founded in 2009 by Scott Lawson, a businessman and software professional with extensive experience in digital marketing technologies. Find out more about Scott on LinkedIn.